Even capable, well-intentioned leaders can send unintended signals under pressure. Align how you communicate with how you’re perceived, and credibility follows.
FIQ (Facial Impact Quotient) is an AI-powered communication analysis tool that helps leaders understand how their facial expressions and vocal delivery are perceived. These insights create awareness, support regulation, and drive measurable improvement in communication impact.
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It's shaped by more than what you say. It’s conveyed through how you sound, how you move, and how your body and facial expressions reinforce your message. When verbal, vocal, and non-verbal cues are aligned, communication feels natural, confident, and credible creating what we call Communication Flow.
Pure Performance training combines AI-driven insight with expert coaching to support individuals, teams, and organizations.
Personalized coaching focused on presence, regulation, and impact.
Shared language and communication consistency across teams.
Scalable communication development aligned with organizational goals.
Our training is grounded in the 4 Cs — a skills-based framework designed to help leaders develop sustainable communication effectiveness:
Regulating internal state and external signals under pressure
Expressing ideas with focus and intention
Communicating with precision and impact
Aligning voice, posture, and presence
Deirdre Breakenridge is the Founder, CEO, and Lead Trainer of Pure Performance. With more than 30 years of experience guiding leaders and organizations, Deirdre brings together strategy, communication science, and behavioral insight to help people influence with clarity, credibility, and confidence.
Through Pure Performance, Deirdre delivers practical, research-informed tools, training, and coaching that move leaders beyond surface-level messaging. Her work equips organizations to unlock storytelling potential, align people into a state of communications flow, and lead the conversations that shape perception and performance.
Pure Performance methodologies have supported leaders across financial services, technology, healthcare, nonprofit, higher education, security, and broadcast media. Each engagement provides a clear, ethical roadmap for building trust, strengthening relationships, and influencing behavior with intention.
Discover how our training transforms leadership communication.
Completing the FIQ training has been a truly transformative experience. As a healthcare provider, I spend much of my time communicating with patients and families about serious medical conditions and outcomes.The program elevated my communication, delivery, presence, and overall effectiveness in ways I never imagined...For organizations committed to excellence—whether in healthcare or beyond—FIQ training is an absolute must.”
“Deirdre provides a thoughtful framework that guides the presenter to transition to a storyteller. In addition, storytellers are provided tips and real-time feedback on how well they are able to connect with and engage the audience while navigating challenging communications. These sessions have developed our presenters into skilled speakers.”
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Alternatively, you can reach out to us directly at info@fiq.ai.